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36 reasons why I blog
The reason I began to blog was inspiration I got from others’ blogs. It wasn’t a plan but what I lacked in planning was made up in heroes. People in my field who blogged were knowledgeable, smart...
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16 targeting tools to find your audience in social media
“Build it and they will come” may be a great idea for a building a baseball diamond in the middle of an Iowa corn field. But it doesn’t work as a social media plan. There are now 900,000,000+...
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What is social engagement? 21 experts tell us
With new media channels comes new nomenclature and ways of doing business. This is true for the term, social engagement. But what is social engagement? What does it achieve? Does it result in...
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16 case studies that prove ROI of mobile marketing
Business are now jumping into mobile faster than any other marketing channel. Yet, a joint study by the ANA (Association of National Advertisers) and MediaVest shows, even though marketers see...
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7 steps to demystify Social Media ROI
Return on investment (ROI) is the final word on success for a business. It shows real gains and proves how well the business is being managed. A company has to put a process in place to get to an...
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What makes an entrepreneur? 44 obstacles we overcome
No one is born an entrepreneur. It isn’t learned in traditional ways. An entrepreneur is made by what they encounter and a spirit that raises to the occasion. The stepping stones involve trials...
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How Google Trends helps any business grow in 8 simple steps
90% of all purchases begin online (source: IBM). This happens because it’s easy for us to type the keywords for what we need into the query box of a search engine. If a Library of Congress existed...
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12 principles of Peter Drucker for marketing plans today
“Plans are only good intentions unless they immediately degenerate into hard work” – Peter Drucker Peter Drucker’s succinct truths are one of the many reasons he is regarded as the father of modern...
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12 myths vs. reality about Search Engine Optimization (SEO)
80% of visitors to a website begin by typing keywords in the query box of a search engine 42% click on the website in the #1 position on the search page 90% click a website on the first page These...
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20 big questions to be asking about Big Data
“Big Data” is shorthand for the collection of large amounts of data from places like web-browsing data trails, social network communications, sensor and surveillance data that is searched for...
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10 signs social media peaked; 9 reasons to be glad hype is passed
Social networks exhibited mixed results last year after years of significant growth. It was bound to happen. Maybe, if you’re in social media, this is a concern but here are 10 signs social media...
View ArticleSEO vs. SEM? 21 experts take a position
Search Engine Optimization (SEO) is the process of pursuing a top rank for a website around specific keywords in a search engine’s unpaid or “organic” search results. Search Engine Marketing...
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7 case studies where tweaks in SEM delivered big benefits in ROI
SEM (Search Engine Marketing) focuses on purchasing ads that appear on the result pages of search engine above or to the right of the content on the search results Unlike other media channels, ads...
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4 better mouse traps for social media promotions
Social media promotions are events like sweepstakes, contests and coupons that take place on a brand’s social network sites, especially Facebook. They center on attracting attention, engagement...
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12 tips. How to write for your audience and search engines
80% of people find a website by typing keywords into the query box of a search engine 42% click on the website in the #1 organic search position 90% click on a website on the 1st page (Source: SEO...
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12 lessons learned when interns do your social media
With colleges out and students looking to make their mark or start a career this summer, here comes a rite of passage: Putting interns to work doing social media marketing for your business. After...
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10 music business case studies prove Social Media ROI
Nowhere do the words, Fan Engagement, have greater relevance than in the music business and social media. The music industry, the first media business to be consumed by the digital revolution,...
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Best 12 Free SEO tools everyone should know about
80% of visitors find a website through a query to a search engine. 80% of those clicks are on natural or organic listings. If you want your website to be found on the internet, an effective SEO...
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8 case studies prove predictive power of social media listening
90% of the data in the history of the world has been created in the last 2 years (source: IBM). It’s given rise to an industry, Big Data, and a significant portion of it comes from social media...
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12 tips that make or break great websites (with examples)
Why do people like or dislike a website? The research says it’s all about the experience. KISSmetrics says, when people leave a website, the most common reasons are: Bad navigation Bad content...
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